How We Increased a Restaurant’s Orders by 250% Through a Smart Mobile App
Overview
🏢 About the Client
A Saudi restaurant chain specializing in gourmet fast food.
The Challenge
Total dependence on delivery platforms
They were paying 35% commission per order to platforms like HungerStation and Jahez, high costs eating away profits, no control over the delivery experience
Lack of direct communication with customers
No customer database of their own, cannot send direct offers to customers, customers order solely through platforms, difficulty building customer loyalty
Difficulty building a loyal customer base
Low customer return rate (25%), customers easily try other restaurants, no effective loyalty program, very high competition on platforms
High marketing costs
Reliance on expensive platform ads, difficulty reaching customers outside platforms, no direct marketing channel, significant spending without lasting results
Inability to expand
Commissions limit growth, difficulty opening new branches under the same conditions, profits are not growing sufficiently, unsustainable business model
The Solution
We developed a comprehensive solution combining a professional Flutter app, AI for loyalty, and complete process automation:
🔧 1️⃣ Custom delivery app using Flutter technology
- A single app working on iOS and Android
- Attractive design reflecting the restaurant's identity
- Easy to use - order in 3 steps
- Publishing on App Store and Google Play
🔧 2️⃣ Smart AI-powered loyalty points system
- Every order = redeemable points
- Personalized offers for each customer based on their history
- Automatic rewards after 5 orders
- Increased return rate from 25% to 68%
🔧 3️⃣ Instant notifications for smart offers
- Sending offers based on customer behavior
- Automatic reminders for inactive customers
- Peak and off-peak time offers
- 40% increase in orders from notifications
🔧 4️⃣ Direct ordering without commissions
- Saving 35% on platform commissions
- Secure payment system (Mada, Visa, Apple Pay)
- Real-time order tracking
- Direct communication between customer and restaurant
🔧 5️⃣ Smart chatbot for quick orders
- Automatic responses to questions 24/7
- Meal suggestions based on previous orders
- Reorder last order with one click
- Natural Arabic language support
🔧 6️⃣ Advanced Admin Dashboard
- Real-time sales reports for each branch
- Analysis of best-selling dishes
- Easy menu and price management
- Monitor each branch's performance separately
🛠️ Technologies Used:
Flutter
Firebase
Node.js
PostgreSQL
Moyasar API
WhatsApp API
Google Maps
⏱️ Duration:
Phase 1: Planning and Design
Application planning and interface design
One week
Phase 2: Development and Testing
Application development and testing all features
4 weeks
Phase 3: Deployment and Training
Application deployment and team training
One week
Results
After 3 months of implementation, the results were amazing:
💵 Return on Investment (ROI)
Cost recovery in 4 Months Only!
📊 Before and After
Orders: 60 daily
Orders: 210+ daily
Commissions: 35% to platforms
Commissions: 0% (private app)
Database: 0 customers
Database: All customers
Return rate: 25%
Return rate: 68%
Communication: Via platforms only
Communication: Direct + Notifications
Loyalty: Non-existent
Loyalty: Automated points program
"The app saved us 35% in commissions… and now we have our own app."
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